Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …

Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …

The combination of sustainable supply chain management (SSCM) and dynamic
capabilities theory is a fairly young topic, which has attracted great attention from scholars …

This research investigates the firm performance predictors of Thai SMEs, examining the
relationships among market orientation (MO), entrepreneurial orientation (EO), and firm …

Ever increasing demand for customization and product diversity from the customers has
made it important for firms to predict changes in the customer demand patterns and adopt …

Purpose The purpose of this study is to examine the relationships between marketing and
innovation capabilities and new product development (NPD), including the potential …

This study investigates the entrepreneurial ecosystem to determine the role of environmental
turbulence in the relationship between entrepreneurial orientation (EO) and firm …

Practitioner/Policy implications: This research also provides a practical outlook for
businesses to better understand the adoption of SVCs at an initial stage and important …

The complex relationship between firm performance and entrepreneurial resources raises
attention to development program with aim of promoting entrepreneurial mindset to the …

Purpose The purpose of this study is to create the taxonomy of firms based on the nature of
the relationship between market-based resources and marketing capabilities. Anchored in …