This paper reviews the evidence for the effectiveness and cost-effectiveness of policies to
reduce alcohol-related harm. Policies focus on price, marketing, availability, information and …

Objective To present findings of a narrative review on the implementation and effectiveness
of 17 Articles of the WHO Framework Convention on Tobacco Control (FCTC) during the …

This report, WHO's fourth in the series, provides a country-level examination of the global
tobacco epidemic and identifies countries that have applied selected measures for reducing …

Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO
Framework Convention on Tobacco Control have inspired more than half the countries in …

Abstract The Tobacco Control Scorecard, published in 2004, presented estimates of the
effectiveness of different policies on smoking rates. Since its publication, new evidence has …

This paper describes the conceptual model that underlies the International Tobacco Control
Policy Evaluation Project (ITC Project), whose mission is to measure the psychosocial and …

Purpose–Social marketing scholars have posited that influencing policy makers, regulators,
managers and educators can help address societal problems “upstream”. Applying …

Purpose–The purpose of this paper is to examine the nature and role of the critical
dimension social marketing and its place within marketing scholarly thought. It is posited that …

This paper outlines the design features, data collection methods and analytic strategies of
the International Tobacco Control (ITC) Four Country Survey, a prospective study of more …

The rising burden of chronic disease poses a challenge for all public health systems and
requires innovative approaches to effectively improve population health. Persisting …