The dramatic growth of the internet has led to the emergence of two important phenomena:
social media and online search engines. In business context, social media is a new …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

The Internet and digital technologies have grown exponentially and have become a part of
billions of people's daily lives around the world. Over‐the‐top (OTT) services are delivered …

Due to the emergence of Web 2.0 and consequently the increased use of social media, this
study aims to explore the role of social media in changing the behavior of tourists and the …

The notable contribution of small and medium enterprises (SMEs) in the development of
socio-economics has been very encouraging in terms of its GDP contribution and …

Social media has recently played a highly impactful role in communication. Specifically,
these channels are vital and have a substantial influence on the attitudes, behavioural …

Technology has been present in the daily lives of people and organizations for a long time,
and its evolution has been constant. This evolution naturally contributes to new responses …

This research investigates the influence of Twitter advertising on the purchase intentions
and purchase attitudes of the millennial internet users in India, as well as to assess if the …

The aim of this paper is to present new scientific results concerning social media in relation
to the SME segment. The empirical research based on a sample of 1,520 respondents from …