In sponsored search advertising (SSA), keywords serve as the basic unit of business model,
linking three stakeholders: consumers, advertisers and search engines. This paper presents …

According to one innovative aspect of the Subject matter described in this specification, a
user initiates an online con Versation by Submitting a question. The question is posed to …

This study has proposed a topic based competitive keywords suggestion method called TCK
to enhance search engine advertising. On the basis of query logs, the method explores the …

Sentiment analysis is the process of analyzing the characteristics of opinions, feelings, and
emotions which are expressed in textual data. This paper presents a novel approach for …

How to automatically generate a pool of keywords used by potential consumers is a
challenging issue for advertisers in sponsored search advertising (SSA). Such a keyword …

Increasing size of web leads to relevant information extraction by traditional and last query
expansion methods not to be efficient and encounter an essential challenge. Therefore, to …

According to one innovative aspect of the Subject matter described in this specification, a
user initiates an online con Versation by Submitting a question. The question is posed to …

Purpose–Term suggestion is a very useful information retrieval technique that tries to
suggest relevant terms for users' queries, to help advertisers find more appropriate terms …

Word Sense Disambiguation (WSD) is main task in the area of natural language processing
(NLP). Supervised WSD methods are shown to be more effective than other WSD methods …

Query expansion is a method for improving retrieval performance by supplementing an
original query with additional terms. This process improves the quality of search engine …