Incorporating thevoice of the consumer'in early stages of the new product development
process has been identified as a critical success factor for new product development. Yet …

CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …

Contenido: Perspectiva del comportamiento del consumidor. Introducción al
comportamiento del consumidor y estrategias de marketing, Marco de referencia para el …

Choice is introduced into attitudinal models, which traditionally have focused on nonchoice
contexts. Four alternative models integrating the information-processing and attitudinal …

This study explores the phenomenon of postpurchase product evaluations primarily by
comparing consumers' recalled postpurchase evaluation experiences with their recalled …

Purpose–This paper aims to compare US and Korean consumers' intentions to purchase a
high involvement, environmentally friendly product: the hybrid car. Design/methodology …

In this paper we show that performance information about “forgone” alternatives (ie,
alternative that were considered but not chosen) can have a significant impact on post …

The authors propose and illustrate an extension of the method of Hierarchical Information
Integration (HII). HII allows one to handle large numbers of attributes in conjoint tasks by …

This book focuses on individuals' and households' thinking and behaviour relating to
discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers …

This article investigates social class, income and gender effects on the importance of
utilitarian and subjective evaluative decision criteria over a variety of products considered …