The marketing success of online shopping festivals (OSFs) has captured the attention of
consumers. However, research on the effects of perceived benefits during OSFs is scarce …

This study empirically investigates how companies' social contribution affects boycott
intention by considering the role of brand strength. We use a dataset from two politically and …

Global companies have often suffered from unexpected boycott campaigns in foreign
markets owing to consumer animosity toward a country of origin. This study aims to …

While the impact of word-of-mouth (WOM) on receivers is widely recognized, less is known
about how participation in WOM affects purchase behavior. To address this literature gap …

Purpose This study empirically investigates whether and how boycott attitudes and
subjective norms influence the impact of the perceived behavioral control of boycotts on …

In recent decades, electronic commerce has grown significantly in scope and revenue
through widespread internet access. Nevertheless, some consumers resist using electronic …

This paper evaluates young consumers' motivation in boycotting foreign products and
brands in an emerging market. The study was conducted in Indonesia which is well-known …

Sosyal medya platformları aracılığıyla toplumlar bilgilerini, isteklerini, ihtiyaçlarını veya
tepkilerini yansıtabilmektedir. Sosyal medyanın tüm bu süreçlere açık yapısı ise toplumların …

In today's world, brands try to positively influence consumers and strengthen their brand
image by showcasing themselves on environmental issues. This study examines consumer …

Boycotts initiated by consumers have emerged as a significant mode of collective action,
serving as a means for consumers to voice their discontent and exert their impact on the …