The legacy of the technology acceptance model and a proposal for a paradigm shift.
RP Bagozzi - Journal of the association for information systems, 2007 - aisel.aisnet.org
This article presents a critique of a number of shortcomings with the technology acceptance
model (TAM) and points to specific remedies in each case. In addition, I present a model for …
model (TAM) and points to specific remedies in each case. In addition, I present a model for …
Contributions to relationship marketing on-satisfaction & customer-company identification
A Sommerfeld - 2012 - edoc.hu-berlin.de
This dissertation consists of four articles which analyze the relevance of satisfaction and
customer-company identification for customer relationships. Article 1 investigates the …
customer-company identification for customer relationships. Article 1 investigates the …
[PDF][PDF] Understanding Customer-Company Identification and its Impact on Customer In-and Extra-Role Behaviours in a Retail Setting
A Sommerfeld, M Paulssen - researchgate.net
Drawing on the evolving research on customers' identification with companies, our study
explores the mechanism by which customer-company identification generates customer …
explores the mechanism by which customer-company identification generates customer …
[DOC][DOC] Competing Influences of Brand Identification and Organizational Identification on Channel Member Effort and Brand Performance
A manufacturer's success in the marketplace is contingent in part on its ability to energize its
downstream channel members in support of its brands. While gaining the focused effort of …
downstream channel members in support of its brands. While gaining the focused effort of …