YouTube and education: A scoping review
YouTube has evolved to a global platform for formal and informal education. In contrast to
traditional sources of learning multimedia, YouTube is a social platform with numerous …
traditional sources of learning multimedia, YouTube is a social platform with numerous …
The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries
J Royle, A Laing - International journal of information management, 2014 - Elsevier
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps
are not clearly identified. The research aims to specify any digital marketing skills gaps …
are not clearly identified. The research aims to specify any digital marketing skills gaps …
Consumer behavior in the online classroom: Using video analytics and machine learning to understand the consumption of video courseware
Video is one of the fastest growing online services offered to consumers. The rapid growth of
online video consumption brings new opportunities for marketing executives and …
online video consumption brings new opportunities for marketing executives and …
Students' perceptions and experiences of social media in higher education
S Neier, LT Zayer - Journal of Marketing Education, 2015 - journals.sagepub.com
Recent research has discussed the opportunities associated with the use of social media
tools in the classroom, but has not examined the perceptions students themselves hold …
tools in the classroom, but has not examined the perceptions students themselves hold …
Employability skills for future marketing professionals
This study investigates how digital transformation has disrupted the marketing career path
by analysing the most in-demand marketing skills and identifying opportunities for future …
by analysing the most in-demand marketing skills and identifying opportunities for future …
INTEGRATING PROJECT-BASED LEARNING, TASK-BASED LANGUAGE TEACHING APPROACH AND YOUTUBE IN THE ESP CLASS: A STUDY ON STUDENTS' …
M Rodríguez-Peñarroja - Teaching English with Technology, 2022 - ceeol.com
ESP courses have been considered as crucial for the academic training of future
professionals in different areas of knowledge. Their broad spectrum mainly includes the …
professionals in different areas of knowledge. Their broad spectrum mainly includes the …
[HTML][HTML] Student engagement and social media in tertiary education: The perception and experience from the Ghanaian public university
The use of social media across the educational setting is on the rise. Subsequently, the body
of research on this topic is vivacious and rising. Recent study has discussed the chances …
of research on this topic is vivacious and rising. Recent study has discussed the chances …
Transformative Marketing Education: Drivers, Outcomes, and Research Agenda
V Kumar, B Rajan, V Garg - Journal of Marketing Education, 2024 - journals.sagepub.com
The perseverance and agility to be transformative marketing educators have been identified
to be critical for the future of marketing education. In developing this observation further, this …
to be critical for the future of marketing education. In developing this observation further, this …
Job requirements for marketing graduates: Are there differences in the knowledge, skills, and personal attributes needed for different salary levels?
Several studies in the business press and in the marketing literature point to a
“transformation” of marketing caused by the availability of large amounts of data for …
“transformation” of marketing caused by the availability of large amounts of data for …
The impact of CMS quality on the outcomes of e‐learning systems in higher education: an empirical study
ABSTRACT Course Management Systems (CMSs) in higher education have emerged as
one of the most widely adopted e‐learning platforms. This study examines the success of e …
one of the most widely adopted e‐learning platforms. This study examines the success of e …