An experiential approach to teaching mixed methods research
KM Frias, D Popovich - Journal of Education for Business, 2020 - Taylor & Francis
The ability to use multimethod data is an increasingly desirable skill set for business
practitioners. Projects that allow business students to practice mixed methods research …
practitioners. Projects that allow business students to practice mixed methods research …
Introduction: advances in marketing research methods
R Nunkoo, V Teeroovengadum… - Handbook of Research …, 2021 - elgaronline.com
As a discipline, marketing has matured after evolving for decades (Korai & Souiden, 2019;
Leonidou et al., 2010; Witkowski, 2010). Marketing research has achieved high …
Leonidou et al., 2010; Witkowski, 2010). Marketing research has achieved high …