Objectives The incidence of stroke is on the rise among younger adults. Stroke educational
campaigns are often used to raise public knowledge of stroke warning signs and response …

Information incongruent to schema has the potential to increase interest, memorability, and
persuasiveness in consumers. For this reason, strategies evoking schema incongruity have …

A content analysis of 2183 print ads with a headline was conducted to investigate the
frequency with which figures of speech and figure categories are used in ad headlines and …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

Television: What's On, Who's Watching, and What It Means presents a comprehensive
examination of the role of television in one's life. The emphasis is on data collected over the …

Brand slogans have been subject to much interest from both practitioners and researchers,
the reason being that slogans may have positive effects on their brands. Previous research …

In the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die
by removing them from their incubators helped to justify the Persian Gulf War, just as …

As the COVID-19 pandemic has reshaped consumers' perceptions of brand messaging,
advertisers are revisiting their messages and investing more heavily to strengthen brand …

This paper uses the technique of computer-aided text analysis to evaluate the meanings of
240 advertising slogans. Content analysis performed by a computer is more reliable and …

The objectives of this study are to investigate verbal and visual semiotic resources employed
as well as the cultural aspects embedded in the online soft drink advertisements. The data of …