Social trading is a new form of online community in which investors can automatically,
simultaneously, and unconditionally copy the investments of other traders whom they trust …

Purpose This paper investigates the use of Twitter for studying the social representations of
different regions across the world towards new food trends. Design/methodology/approach …

It is widely accepted that old cadastral maps have multiple uses, such as reestablishing
cadastral parcel boundaries, municipality boundaries, and coastal limits, or conducting …

The Covid-19 pandemic called SARS-CoV-2 and the declaration of a public health
emergency of international importance aroused the interest of the scientific community in the …

The retailing sector seems to be rather sensitive to social and economic developments in a
society. In contrast to global retail network trends, specific processes may be observed in …

Seniors represent an important group of consumers for two reasons. The first reason is their
specific consumer behaviour, differing from any other generation of consumers. The second …

For operators of Internet shops and their investors on the one hand, and suppliers on the
other hand, knowledge of the consumer market is becoming critical in terms of the risk of non …

This chapter explores the roles of corporate marketing strategies and brand management in
the global retail industry, thus describing the concepts of marketing strategy, international …

The paper proposes a method for conducting a digital analysis of geocompetition, which
allows exploring the competitive environment on digital vector maps. The method includes …

The merger of artificial intelligence (AI) and spatial analysis is revolutionizing strategic
development. Businesses are wielding the power of geographic information to streamline …