As the world's largest consumer group, Generation Z's (Gen Z) influence and purchase
ability facilitate the upgrading of consumption. This study investigated a new phenomenon …

Customer satisfaction has been considered a key strategic indicator to enhance marketing
performance. This study was conducted to compare the satisfaction level of consumers …

This study aims to measure the relationship between perceived rates on the branded
apparel to consumer satisfaction. Price magnitude, price perception, and alternative prices …

ABSTRACT KFC is known globally as one of the largest fast-food chains. It raises the issue
of how they managed to survive years after years, although the fast-food industry's rivalry …

This research aims to evaluate the variables in Malaysia's e-wallet services that may
contribute to customer satisfaction. A financial institution has recently launched an ewallet as …

In the realm of fast-food restaurants, the primary objective revolves around the establishment
and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the …

In the realm of fast-food restaurants, the primary objective revolves around the establishment
and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the …

Boba pada saat ini merupakan salah satu produk favorit yang dikonsumsi oleh generasi Z.
Produk boba yang saat ini populer terlihat dari ramainya pembelian dan ramainya …

Background: In 2020, the Minor Food Group's revenue dropped drastically due to Thailand's
COVID-19 lockdown regulations implemented on March 22nd. This greatly impacted their …

본 연구는 독립 커피전문점 산업의 규모가 성장하는 배경에 따라 독립 커피전문점 시장의
관점에서 시장세분화 결과를 제시하고자 하였으며, 독립 커피전문점을 로스터리와 비 로스터리 …