In this research, we reviewed existing studies which used neuromarketing techniques in
various fields of research. The results revealed that most attempts in neuromarketing have …

Affect plays an important role in the consumer decision-making process and there is growing
interest in the development of new technologies and computational approaches that can …

This work investigates the recognition of the intention to perform emergency braking from
driver's electroencephalographic (EEG) signals. To do so, brain signals and vehicle data …

High levels of stress, drowsiness and lack of concentration, are some of the main factors that
affect the drivers, which can lead to traffic congestion and even accidents. One of the …

The main objective of marketing is undoubtedly to help companies link their objectives with
the needs and preferences of current and potential customers, and learn more about …

Consumer behavior can be detected by conducting surveys, but this method lacks the depth
of analysis to measure consumer behavior. By utilizing technological and scientific …

Currently we can notice a high interest in identifying and satisfying the needs of consumers,
to achieve this, companies use various techniques such as market research, surveys …

O neuromarketing é um método, e um acervo de conhecimentos, que procurou emancipar-
se e alcançar o estatuto de ciência no início do século XXI. Neste primeiro artigo sobre o …

La conducción de un vehículo es una actividad compleja que está expuesta a demandas
que cambian continuamente por diferentes factores, tales como, el límite de velocidad …

Cada año miles de personas mueren en accidentes de tránsito. Generalmente, la causa de
estos accidentes se debe a cansancio, somnolencia, estrés, distracciones, entre otras …