The Effects of Relationship Quality and Duration on Negative Word-of-Mouth After a Low-Contact Service Failure
T Kara, T Tugrul - Journal of Consumer Satisfaction, Dissatisfaction and …, 2024 - jcsdcb.com
This article examines the effects of relationship quality (RQ) and relationship duration (RD)
on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square …
on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square …