Work on callings has burgeoned in the past 20 years, yet recent reviews exposed a lack of
conceptual clarity and disagreements around its definition, components and measures. One …

Marketers often employ a variety of positive emotions to encourage consumption or promote
a particular behavior (eg, buying, donating, recycling) to benefit an organization or cause …

This paper reviews recent studies that claim to provide support, through statistical analysis of
survey data, for the traditional proposition that being religious makes people more generous …

Social responsibility has rapidly gained popularity among consumers specifically among
millennials born 1980 to 2000. Millennials are characterized by their willingness to get …

Cause-related marketing is prevalent in today's marketing environment. The purpose of this
research is to build and test a conceptual model surrounding the idea of a generous …

The scholarly field of organizational prosociality is experiencing a renewed interest, yet
despite its long track record, researchers still disagree on the definitions of primary concepts …

This study examined whether generosity in marriage was associated with marital quality.
The authors conceptualized generosity as a type of relationship maintenance behavior and …

The 21st century has borne witness to catastrophic natural and human-induced tragedies.
These disasters necessitate humanitarian responses; however, the individual and collective …

This study focuses on the social and cultural sources of an important dimension of solidarity
in contemporary marriages: marital generosity. Marital generosity is defined here as freely …

Set in the context of the COVID-19 pandemic and UK austerity, this paper explores maps of
giving and mobilised resources alongside interview narratives to examine the various …