This chapter reviews a research programme on the effects of humour in advertising on
positive and negative brand associations and brand choice, and integrates the findings into …

Given its capacity to cultivate a range of positive outcomes in the workplace, humor has
been recognized as a valuable tool for leadership purposes. However, the theoretical …

Purpose Recent years have seen an increasing interest in leader's use of humor among
organizational scholars. In this regard, leader positive humor has been shown to be related …

Fascination with leadership and its relation to world events seems to be ever growing, and
leadership narratives are a key element through which leader identities are constructed …

'Self‐deprecation'(SD) is widely understood within social psychology and popular culture as
a form of self‐talk that reflects a cognitive state, such as low self‐esteem or negative self …

Political choice has huge importance, either expressed in the balloting place or in the exit
poll, in bringing a political party to power and thus impacting the economy and society's …

This book provides an introduction to political psychology through a focus on European
politics and topics. It describes a style of doing political psychology in Europe that has …

Research on the effectiveness of negative campaigning offers mixed results. Negative
messages can sometimes work to depress candidate evaluations, but they can also backfire …

Recently, several organizations and human resource managers focused on the positive
relationship between leader humor and employee creativity. Based on the superiority theory …

This paper reports the findings of a study on the mechanics of insult-retort adjacency pairs in
Twitter interactions. The analysis concerns primarily the humorous retorts made by the …