Purpose The major objective of the study is to investigate the effect of selected customer
retention strategies (fair pricing, online marketing and frequent communication) on …

Adapun buku ini terdiri dari sebelas bab, yaitu bab 1 tentang Konsep Kepuasan Konsumen,
bab 2 tentang Faktor-Faktor Kepuasan Konsumen, bab 3 tentang Konsep Kepuasan …

The topic of data valuation in enterprises has been increasing in importance over the last
decade. While multiple data valuation methods have proposed, there is a lack of enterprise …

This study examines the influence of salesperson likeability and expertise on repurchase
intention within the framework of small and medium-sized enterprises (SMEs). In the highly …

The general objective of this study is to assess the effect of leadership strategies on
organizational performance of SACCOs in Uasin Gishu County, Kenya. Specifically, the …

EDGE–EDISI INDONESIA”. Penulis menyadari bahwa tanpa bantuan dan bimbingan dari
berbagai pihak sangatlah sulit bagi penulis untuk menyelesaikan karya ini. Oleh karena itu …

This scholarly investigation delves into the influences that change customer retention in the
Islamic banking sector in Pakistan. Utilizing data from a survey of respondents across five …

Abstract Customer retention (Customer Retention/CR) is very important for a company, with
customer retention the company can survive and continue to grow. Many policies have been …

Customer loyalty is one of the cornerstones of sustained business success, driving both
profitability and competitive advantage. This study examines the techniques for retaining …

Prioritizing customer satisfaction helps businesses financially since happy consumers are
more likely to make repeat purchases and increase their spending over time. The study …