Researchers have highlighted numerous sociocultural factors that have been shown to
underpin human appearance enhancement practices, including the influence of peers …

Investigations of women's same-sex relationships present a paradoxical pattern, with
women generally disliking competition, yet also exhibiting signs of intrasexual rivalry. The …

This guest editorial starts with an introduction of evolutionary psychology (EP) in the
marketing domain and delineates some of the building blocks of EP, both generally and …

Eating disorders are evolutionarily novel conditions. They lead to some of the highest
mortality rates of all psychiatric disorders. Several evolutionary hypotheses have been …

Purpose The present study aimed to investigate whether male consumers report weaker
green consumption values than their female counterparts, and whether such a presumed …

Social media interactions in the form of likes and comments have become a prevalent and
expected form of feedback among consumers. However, as these forms of feedback …

Does wearing makeup benefit women by changing how they perceive themselves, and are
the perceptions that others make of makeup wearers positive, or negative? In two pre …

Research on female intrasexual competition has exploded over the last two decades. We
provide an overview of the corpus of work, with the secondary aim of showing how this area …

Women may react differently to sexualized ads featuring women. Notably, while some
women may regard a sexual imagery as empowering, others may perceive it as a sign of …

This article responds to calls for further research on ethical issues in advertising. The study
examines whether advertising strategies which use female-disparaging themes are …