[HTML][HTML] Types of innovation and artificial intelligence: A systematic quantitative literature review and research agenda
MM Mariani, I Machado, S Nambisan - Journal of Business Research, 2023 - Elsevier
This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …
Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art.
A Kaponis, M Maragoudakis - … of the 12th Hellenic Conference on …, 2022 - dl.acm.org
Digital marketing has now been influenced by Artificial Intelligence to such an extent that
optimized algorithms are able to predict consumer behavior, make the right offers to the right …
optimized algorithms are able to predict consumer behavior, make the right offers to the right …
[PDF][PDF] Navigating the currents: Emerging marketing trends for strategic company adoption
K Khambhata - International Journal of Science and Research …, 2023 - researchgate.net
In the dynamic landscape of the contemporary business world, companies face an ever-
evolving set of challenges and opportunities in the realm of marketing. This research article …
evolving set of challenges and opportunities in the realm of marketing. This research article …
[PDF][PDF] Emerging marketing trends in 2023: A comprehensive analysis and forecast of strategies
D Sheth - International Journal of Research in Management, 2023 - researchgate.net
Marketing trends refer to the changes, developments, and innovations in marketing that
influence the behavior of consumers and businesses. As technology advances, marketing …
influence the behavior of consumers and businesses. As technology advances, marketing …
Artificial Intelligence in the Financial Services Industry
M Shaik - Artificial Intelligence for Capital Markets, 2023 - taylorfrancis.com
Artificial intelligence (AI) is a critical component of technological change occurring in the
financial services industry. The prominent position of the financial services industry on …
financial services industry. The prominent position of the financial services industry on …
[引用][C] Analysis of the clearing mechanism of capital markets of USA, the regulations in the derivative segment, major hiccups in the last 10 years and a comparison of …
K Khambhata, S Das - International …, 2023 - International Journal of Science and …