Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …

Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

Individuals from Generation Y are entering into the hospitality job market, but little is known
about their intention to remain in the hospitality business. The purpose of this study was to …

Purpose The purpose of this paper is to investigate how consumers in emerging market
respond to sustainable development goals initiatives by marketers and firms. The study …

Purpose–The purpose of this paper is threefold: first, testing the relationships between
internal marketing and employee satisfaction; second, investigating the links between …

Purpose Constructed upon the knowledge-based view, the purpose of this study is to
investigate the interrelationship between internal marketing, knowledge management …

A wealth of research examines firm or consumer‐based brand equity but largely ignores
internal stakeholders' perceptions of the brand asset. The present study focuses on service …

The purpose of this research is to better understand the relationship between supervisor
social undermining and service sabotage through related mediating and moderating …

Purpose The purpose of this study is to explore the moderating effect of Confucian values
and the mediating effect of relationship quality on the relationship between organizational …

The current study examined the relationships among role stress, proactive personality,
employee creativity, and customer-oriented boundary spanning behaviors (COBSBs) for …