In guaranteeing the satisfaction of undergraduate students with the instructor's performance, Gremler and McCollough in previous studies reported that undergraduate studentsgen …
T Gruber, A Reppel, R Voss - Journal of Marketing for Higher …, 2010 - Taylor & Francis
Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on …
S Jurkowitsch, C Vignali, HR Kaufmann - Innovative Marketing, 2006 - Citeseer
The literature reveals that universities are becoming more aware of the importance of student satisfaction. In addition, various studies have shown that student satisfaction has a …
CZ Swai, JP Nkaizirwa, AK Hugo, CA Mahenge… - Cogent …, 2022 - Taylor & Francis
Assessing customers' satisfaction with service quality has been a common practice that allows leaders and managers to improve service delivery to the customers in business …
Empirically evaluates a model of service guarantees by addressing the impact of a service guarantee on consumers' satisfaction evaluations. Proposes a model suggesting that the …
R Voss, T Gruber, A Reppel - International Journal of Educational …, 2010 - emerald.com
Purpose–This paper aims to explore satisfactory and dissatisfactory student‐professor encounters in higher education from a student's perspective. The critical incident technique …
MA McCollough - Academy of Marketing Studies Journal, 2010 - researchgate.net
Service guarantees have the potential to transform service organizations. Despite their high potential value and some very successful examples they remain the exception rather than …
The lessons of quality management apply to services as well as tangible goods. Awareness also has been increasing that services, like tangible goods, can be guaranteed as a means …
J Lawrence, M McCollough - Total quality management & business …, 2004 - Taylor & Francis
Universities are increasingly turning to the principles of total quality management (TQM) in an attempt to improve quality and gain competitive advantage. Recent survey data, however …