As organizations increasingly adopt artificial intelligence (AI) systems for their online
communication with publics, conceptualizing and operationalizing perceived humanness …

The increasing importance of corporate social responsibility over recent decades has led
research on its drivers to grow exponentially. However, the mystery of different levels of …

This study explored how nonprofit executives in the US engaged with online publics through
various communication strategies. We investigated the extent to which nonprofit executives …

This study surveyed 482 employees in the United States to test the impact of leaders'
motivating language on employee advocacy. In addition, the study tested the mediating role …

The current study examines how servant leadership relates with employee advocacy
behaviors through the mediating role of psychological empowerment and perceived …

Leadership is widely recognized as a key determinant in the functioning and wellbeing of
individuals, groups, and organizations (van Knippenberg and Stam (ed.) in Oxford …

Social media has become an important channel for marketing and management of
enterprises, but the effects of social media capability on firm performance has not been …

This article provides empirical evidence for two hypotheses in the affordance literature. First,
by leveraging a small affordance change—Twitter increasing its character limit from 140 to …

Purpose This study aims to analyze the ways in which chief executive officers (CEOs)
communicate via Twitter and help develop guidelines for effective tweeting strategies that …

This research examines the influence of CEO versus brand communication on public
engagement and digital activism during the Russia–Ukraine war. Brand communication …