Impact of Brand Image, Brand Trust and Brand Loyalty on Brand Advocacy–An Empirical Study in Context to In-Store Brands

A Sami, U Manzoor, A Irfan - Journal of Management and Administrative …, 2022 - jmas.pk
Supermarkets are becoming more common in big cities and, increasingly, in small towns
across Pakistan. And they offer a variety of brands, including their private brands, such as …

Utilizing a Hybrid Approach to Identify the Importance of Factors That Influence Consumer Decision-Making Behavior in Purchasing Sustainable Products

CW Chen - Sustainability, 2024 - mdpi.com
Consumer decision-making behaviors play a pivotal role in the realm of purchasing
sustainable products. It is crucial for businesses to understand the key factors that influence …