A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens… - Journal of advertising …, 2009 - Taylor & Francis
This literature review presents a quantitative synthesis of 57 studies on product placement
and shows which factors are most effective. It shows that placement characteristics, such as …
and shows which factors are most effective. It shows that placement characteristics, such as …
'We no longer live in a time of separation': A comparative analysis of how editorial and commercial integration became a norm
The separation between editorial and business activities of news organisations has long
been a fundamental norm of journalism. Journalists have traditionally considered this …
been a fundamental norm of journalism. Journalists have traditionally considered this …
A conceptual framework for journalistic identity on social media: How the personal and professional contribute to power and profit
In traditional news media, professional journalists are expected to follow the norms and
practices created and perpetuated in the field to maintain autonomy and authority. Social …
practices created and perpetuated in the field to maintain autonomy and authority. Social …
Clientelism, elites, and the media in Central and Eastern Europe
H Örnebring - The International Journal of Press/Politics, 2012 - journals.sagepub.com
This article argues that the traditional political science definition of clientelism is insufficient
for explaining how the media fit in with clientelistic systems in Central and Eastern Europe …
for explaining how the media fit in with clientelistic systems in Central and Eastern Europe …
The visual boundaries of journalism: Native advertising and the convergence of editorial and commercial content
This study investigates the visual objects that are used to either disclose or disguise the
commercial nature of native advertising as news articles. We adopt a “material object” …
commercial nature of native advertising as news articles. We adopt a “material object” …
Journalism hits a wall: Rhetorical construction of newspapers' editorial and advertising relationship
This study analyzes how business and editorial staff members at US newspapers
rhetorically construct or deconstruct the metaphoric norm of a wall or line of separation …
rhetorically construct or deconstruct the metaphoric norm of a wall or line of separation …
The relationship between the professionalization of public relations, societal social capital and democracy: Evidence from a cross-national study
What does public relations contribute to society? This research study examined how public
relations professionalism is related to social capital and democracy. The relationships …
relations professionalism is related to social capital and democracy. The relationships …
Mediadem| Journalistic Autonomy as a Professional Value and Element of Journalism Culture: The European Perspective
E Lauk, H Harro-Loi - International Journal of Communication, 2017 - ijoc.org
The current combination of economic recession and info-technological revolution is
drastically affecting the working environment of journalists and challenging their autonomy …
drastically affecting the working environment of journalists and challenging their autonomy …
Moving towards transparency for native advertisements on news websites: A test of more detailed disclosures
As readers often do not recognize the commercial nature of native advertising on news
websites, clear disclosures are required to prevent deception. The present study therefore …
websites, clear disclosures are required to prevent deception. The present study therefore …
Understanding “native advertising” from the perspective of communication strategies
Y Wang, Y Li - Journal of Promotion Management, 2017 - Taylor & Francis
Native advertising is at the intersection of strategic communication and journalism
information. As a type of commercial hybrid content, its distinctiveness as a promotional …
information. As a type of commercial hybrid content, its distinctiveness as a promotional …