The circular economy offers a way for businesses to conceptualize sustainable economic
activity with a concern for environmental and societal well-being. Putting this concept into …

This study addresses the business-to-business (B2B) trade fair from a relationship marketing
perspective. The main purpose is to comprehend buyer and seller interactions in the context …

For manufacturing firms, the integration of advanced services into their customer offerings
has become a crucial decision. Such commercial decisions require weighting the risks and …

Purpose The purpose of this paper is to illustrate the development of research based on the
IMP approach during the four decades since the inauguration in 1976. The paper presents a …

Although researchers have gained considerable knowledge regarding the multi-faceted
manifestation of burnout over recent years, inconsistent findings of role ambiguity as an …

We have extensive knowledge about the thematic development of the business-to-business
marketing research. Much less is known, however, how major research contributions are …

Many business-to-business (B2B) managers think that customers act rationally and base
decisions mostly on price, customer loyalty isn't considered. Companies outsource various …

The development of industrial marketing theory has been largely characterized by
descriptive approaches in the scrutiny of B2B marketing phenomena. In its pursuit for …

The discipline of business-to-business marketing has a long history (HADJIKHANI and
LAPLACA, 2013) and for almost as long researchers have sought to understand and explain …

Purpose This paper aims to propose an approach for exploring industrial marketing network
environments through a social semiotic lens. Design/methodology/approach This …