Memes are proposed as cultural equivalents to genes, and meme‐based research
(memetics) has been undertaken to examine cultural aspects of management and …

The development of World Wide Web platforms and technologies has had a significant
impact on marketing. Through the use of digital platforms, companies are now able to …

On the basis of efforts to gain an advantage in a competitive environment, the rhetoric, as an
ancient persuasion technique, has enabled companies and brand messages to reach the …