The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …

The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …

Online home-sharing platforms, such as Airbnb, have recently become increasingly popular
among travelers, including outbound travelers. This study investigates the impact of …

Product sampling is a popular product promotional strategy that emphasizes providing free
product trials to new customers. This study aims to investigate the impact of different product …

Many e-commerce platforms have launched reviewer incentive programs, in which the
platforms send free samples to experienced reviewers in exchange for feedback on the …

This study examines the effect of firms' participation in platform-endorsed review solicitation
programs on consumers' online review generation. We leverage a natural experiment on …