This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

Global trends towards men grooming behavior about their appearance are considered as
one of the drivers behind the growing popularity of cosmetic products. Previous research on …

Este estudio busca identificar los factores que influyen en el consumo de productos de
cuidado personal dentro del segmento masculino latinoamericano. Para ello, se aplicó un …

Due to changes in global trends, men's grooming behavior in relation to their appearance is
deemed one of the drivers in the rising popularity of men's cosmetic products. Unlike …

Technological developments over the last few years have led to a strategy transformation
from conventional to online. This digital marketing strategy is carried out by many local and …

Chinese men are now confronted by the very same pressures that women have faced in
attempting to attain the ideal physical appearance which leads to more men are spending …

Having an attractive appearance is now not only for women but also for men. Taking care of
the body, especially the face has become a new culture that has shifted the masculine side …

Men's bodies have become a commodity in the capitalist industry to compete with women's
bodies. This is because in modern life, how you look is a way to show your freedom …

Beauty and wellness are terms used often in common parlance, however their meaning and
relation to each other is unclear. To probe their meaning, we applied network science …

Perkembangan produk perawatan kulit (Skincare) yang sedemikian pesat lewat media
sosial telah mengubah paradigma model pemasaran digital umumnya. Artikel ini …