With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

Community members become part of the value chain, and their value co-creation behaviors
have progressively elicited extensive attention from scholars and practitioners. However, the …

Engaging users is a priority for designers of products and services of every kind. The need to
understand users' experiences has motivated a focus on user engagement across computer …

Increasing people are using mobile applications (apps) for information and activities related
to their travel and tourism. Therefore, customer engagement (customer attraction and …

Online retailers are eager to find the answers to the following questions: How relevant is
SNS usage to consumer shopping decisions? Is the information shared on SNS likely to …

Previous research has examined knowledge seeking behaviors and knowledge contribution
behaviors in online communities, but it is not clear what is the relationship between …

This research examines the influence of consumer online brand community engagement
(OBCE) at a time of product-harm crisis on consumers' cognitive responses and behavioral …

Online communities frequently create significant economic and relational value for
community participants and beyond. It is widely accepted that the underlying source of such …