Transformative advertising research (TAR) suggests examining advertising's
transformational possibilities via the interactions between institutional actors at each …

The present study investigates the influence of femininity as a cultural value on overcoming
institutional hurdles and facilitating entrepreneurial opportunity development by rural women …

Purpose This paper explores the ways women entrepreneurs in male-dominated industries
do identity work in order to gain legitimacy. In particular, we consider such identity work as a …

Women's sustainable entrepreneurship has increased significantly due to all parties'
demands and the positive contributions to sustainable development (SDG). Entrepreneurs …

From inception, start-ups are torn between two opposing legitimacy pressures: the need to
differentiate from competitors and the need to conform to stakeholders' expectations. In this …

New venture legitimation has become an increasingly active topic of scholarly inquiry over
the last two decades. Considering the lack of an up-to-date, wide-spectrum review on the …

Educational opportunities for women in higher education have been, and continue to be, an
important area of research. This study explores the lived experiences of a small group of …

Over the past few years, there has been a noticeable increase in the number of women
taking up entrepreneurship in Tamil Nadu. Many married women have started their …

While legislation and managerial interventions might seek to advance more women, there is
also an increasing emphasis on individuals taking personal responsibility for their …