E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers
V Kumar, OG Ayodeji - Journal of Retailing and Consumer Services, 2021 - Elsevier
Customer satisfaction has emerged as one of the most important factors that guarantee the
success of online store; it has been posited as a key stimulant of purchase, repurchase …
success of online store; it has been posited as a key stimulant of purchase, repurchase …
Consumer behavior in clothing industry and its relationship with open innovation dynamics during the COVID-19 pandemic
AKS Ong, MA Cleofas, YT Prasetyo… - Journal of Open …, 2021 - mdpi.com
The fashion industry has been continuously growing over the years, yet it is an industry that
was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine …
was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine …
Factors influencing watching and purchase intentions on live streaming platforms: From a 7Ps marketing mix perspective
Previous studies have investigated how customer purchase intention is influenced by live
streaming. However, no study has investigated the effect of service marketing mix (7Ps) on …
streaming. However, no study has investigated the effect of service marketing mix (7Ps) on …
An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service
Due to the impact of the COVID-19 pandemic, on-demand grocery delivery service that
combines mobile technology and city logistics has gained tremendous popularity among …
combines mobile technology and city logistics has gained tremendous popularity among …
The role of online experience in the relationship between service convenience and future purchase intentions
This article investigates the effects of online convenience and shopping experience on
consumer satisfaction and future purchase decisions by applying a different view to explain …
consumer satisfaction and future purchase decisions by applying a different view to explain …
Attention and behaviour on fashion retail websites: an eye-tracking study
R Boardman, H Mccormick - Information Technology & People, 2022 - emerald.com
Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …
towards a fashion retailer's website and the behavioural outcomes when shopping online …
Antecedents and consequences of consumers' attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm
The purpose of this paper is to present an integrated model for live streaming shopping
(LSS) to examine the antecedents and consequences of consumers' attitudes. Based on the …
(LSS) to examine the antecedents and consequences of consumers' attitudes. Based on the …
Does shopping values influence consumers' well-being: empirical evidence from e-retail
Purpose The present study aims to examine how shopping values affect consumers'
shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study …
shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study …
Examining the impact of e-retailing convenience dimensions on behavioral intention: The mediating role of satisfaction
This research investigates the impact of service convenience dimensions (access,
transaction, decision, benefit, and post-benefit convenience) on consumers' behavioral …
transaction, decision, benefit, and post-benefit convenience) on consumers' behavioral …
Modelling and prioritizing the factors for online apparel return using BWM approach
Online apparel industry is suffering from a major issue of return, with a high rate of return for
apparels that are sold online it becomes necessary to investigate the probable reasons of …
apparels that are sold online it becomes necessary to investigate the probable reasons of …