How do tourists evaluate augmented reality services? Segmentation, awareness, devices and marketing use cases
The increased proliferation of augmented reality (AR) technology has especially impacted
the tourism industry, and many players in this sector have made initial attempts to integrate …
the tourism industry, and many players in this sector have made initial attempts to integrate …
[PDF][PDF] Made in Italy as a Marketing Strategy
A Minoia, B Bellucci - research.cbs.dk
The country of origin of a product is a relevant factor consumers take into consideration
during their purchasing decision processes. It is renowned that a country's reputation has an …
during their purchasing decision processes. It is renowned that a country's reputation has an …