Purchase intention for apparel products in retail stores has taken attention in the last
decades since the sector has been growing rapidly. The aim of this study is to investigate the …

With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research …

Brand image has been a crucial clue to making subjective judgment for consumers to
determine the brand, which is critical to making a purchase decision. The influence …

To make informed private label (PL) strategy decisions, retailers must understand the factors
influencing consumer's brand choices. Previous PL studies have investigated grocery …

Purpose–Private label brands of food products are an important component of many
consumers' purchases, as well as an integral element of the retail industry. The purpose of …

Education that instills healthy habits has acquired much attention in recent years due to
concerns related to obesity and the sedentary lifestyle of the scholastic population …

Abstract Private Label Brands are of strategic importance to retailers worldwide. However,
there is a dearth of knowledge, particularly in emerging markets, as to the manner in which …

This exploratory study serves to investigate the perceptions of fast moving private label
brands in the South African grocery food sector. Successful positioning of these brands has …

While international retailers engage in the active promotion of store brands, consumers from
Asia–Pacific markets remain resistant to purchasing store brands despite the intensification …

We study manufacturer encroachment in a supply chain in which there is partial substitution
between the retailer's store brand and the manufacturer's national brand. Manufacturer …