Using composable NFTs for trading and managing expensive packaged products in the food industry

D Hawashin, K Salah, R Jayaraman, A Musamih - Ieee Access, 2023 - ieeexplore.ieee.org
The authenticity, traceability, and management of expensive food products require trusted,
secure, and transparent end-to-end data provenance and transactions. In today's systems …

Sustainable production of ectomycorrhizal fungi in the Mediterranean region to support the European Green Deal

I Ferreira, A Corrêa, C Cruz - Plants, People, Planet, 2023 - Wiley Online Library
Societal Impact Statement The planet faces a climate crisis with severe health, economic
and environmental consequences. Political actions such as the European Green Deal aim to …

The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets

K Cowan, A Kostyk - International Marketing Review, 2024 - emerald.com
Purpose Do luxury consumers negatively evaluate digital interactions (website and social
media) by international luxury brands? The topic has received much debate. The authors …

Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?

M Milanesi, A Runfola, S Guercini - International Marketing Review, 2024 - emerald.com
Purpose The paper delves into the international expansion of luxury SMEs to investigate
their internationalization pathways, namely how the internationalization process unfolds in …

Elevating food perceptions through luxury verbal cues: An eye-tracking and electrodermal activity experiment

B Sung, L Butcher, J Easton - Australasian Marketing Journal, 2023 - journals.sagepub.com
Many brands, including food brands, draw on connotations of luxury to elevate the
favorability of consumer perceptions. This is often undertaken using cues in marketing …

The Role of Dynamic Capabilities in Internationalization Performance of Technology-Based Firms in Iran

A Zakery, MS Saremi - Journal of the Knowledge Economy, 2024 - Springer
Dynamic capabilities empower firms to reconfigure their resources and routines in response
to external pressures. Existing research on how dynamic capability supports international …

Optimization of Biomass Cultivation from Tuber borchii and Effect of Additives on Triterpenoid Production

YR Fu, P Nargotra, CH Kuo, YC Liu - Fermentation, 2023 - mdpi.com
Edible fungi are renowned for producing biologically active secondary metabolites that
possess anti-tumor activity, protect the liver and have other benefits. The cultivation of truffle …

News discovery marketing strategy SMEs with entrepreneurial concept

N Nofrizal, S Sucherly, U Juju, P Suryana… - Journal of Foodservice …, 2024 - Taylor & Francis
This study aims to determine the factors that influence marketing strategy and marketing
performance in SMEs of souvenir food. Entrepreneurial Orientation (EO), Marketing …

Foreign market entry decision-making: what do we know so far?

S Guercini, M Milanesi, A Runfola - International Journal of …, 2020 - journals.uniurb.it
The paper proposes a systematic review of the literature on foreign market entry decision-
making. The decision-making process in this area is particularly challenging for companies …

SMEs Culinary Purchase Decisions Determine by Brand Image, Price and Product Uniqueness

LH Maulana - International Journal of Science, Technology & …, 2023 - ijstm.inarah.co.id
The development of the culinary business is increasingly rapid, marked by the emergence of
many increasingly varied food sellers. Many SMEs in the culinary business take advantage …