A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode
JC Tu, XH Jia - Sustainability, 2024 - mdpi.com
With the rapid growth of online entertainment live streaming, how to continuously innovate
and achieve long-term sustainability has become a major challenge for the industry …
and achieve long-term sustainability has become a major challenge for the industry …
Social Media Technology: The Influences on Online Impulse Buying Behaviour
This study investigates the impact of information exchange, information timeliness and the
influence of review information on impulse buying through curiosity and attention focus. The …
influence of review information on impulse buying through curiosity and attention focus. The …