Take it on the Chin! Advertising acceptance on mobile platforms-A review of literature
This study aims to consolidate existing literature results through a systematic review to
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
It has become difficult for firms to attract and retain customers in the prevailing competitive
era. Therefore, they spend considerable resources on advertising mediums, including …
era. Therefore, they spend considerable resources on advertising mediums, including …
Identifying Factors Affecting the Acceptance of Mobile Marketing Activities by Customers Using a Meta-Synthesis Approach
AR Mandegari, S Nematizadeh… - International Journal of …, 2023 - dcm.atu.ac.ir
Purpose: The aim of the present research is to identify the factors influencing the acceptance
of mobile marketing activities by customers using a meta-synthesis approach. Method: The …
of mobile marketing activities by customers using a meta-synthesis approach. Method: The …
CONSUMER ATTITUDES TOWARD CAUSE-RELATED PRODUCTS: A STUDY OF JAPANESE CUSTOMERS AND BENEFICIARY-MADE ITEMS
B Nghiêm-Phú, K Komiya - International Journal of Business …, 2023 - publisher.unimas.my
Much research has been done on cause-related marketing activities implemented by for-
profit businesses. However, researchers seem to neglect that the beneficiaries make specific …
profit businesses. However, researchers seem to neglect that the beneficiaries make specific …