This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

Implementing artificial intelligence (AI) technology has resulted in various advantages but
also the emergence of unethical conduct among consumers. This article examines the …

This paper is a literature review of the intersection field between Artificial Intelligence (AI)
and Customer Experience (CX). We analyzed and synthesized the most recent and …

Artificial intelligence (AI) is a highly effective solution for enhancing decision-making
efficiency and optimising the functional performance of organisations. However, there have …

This study reviews the use of artificial intelligence (AI) technology applications, particularly
augmented reality (AR) and virtual reality (VR), in the beauty and cosmetic industry (BCI). It …

This study investigated the impact of ChatGPT's recommendation quality and ethical
concerns on travelers' acceptance, satisfaction, and perceived trustworthiness. Results …

Abstract Service outcome valence is a prominent contextual factor that has been under-
researched in studies of consumer response to automated service-givers. We investigate …

Purpose Plastic pollution is a major issue that plagues modern society. Scholars are
interested in comprehending consumers' behavioural actions to address plastic pollution …

The annual global greenhouse gas emissions are predicted to increase by 124% in 2030,
higher than what is required to decrease the global temperature. China is the leading source …

Purpose This study synthesises the self-determination theory (SDT), expectation-
confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated …