The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
A Raditya, E Harianto, FH Nahar - Jurnal Aplikasi Manajemen, 2024 - jurnaljam.ub.ac.id
The Covid-19 pandemic has caused various behavioral changes in society, especially in
business. People's consumption behavior has shifted to the consumption of daily necessities …
business. People's consumption behavior has shifted to the consumption of daily necessities …
Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products
S Shukri, NB Azman, DS Budiarto… - Information …, 2023 - ojs.amhinternational.com
Several research studies have been conducted to investigate the factors that can influence
the brand preference of consumers. However, there are very few studies that examine the …
the brand preference of consumers. However, there are very few studies that examine the …
PENGUKURAN KINERJA LAYANAN RM PADANG ANDALAS KLATEN BERBASIS MODEL SERVQUAL
AJ sri Nugroho, A Haris, A Marjukah… - Surakarta …, 2024 - ejournal.unsa.ac.id
Penelitian ini bertujuan mengukur kepuasan layanan konsumen RM Padang Andalas Jl KH
Dewantara Klaten melalui uji gap antara harapan mutu layanan dan persepsi pelanggan …
Dewantara Klaten melalui uji gap antara harapan mutu layanan dan persepsi pelanggan …