Purpose The purpose of this paper is to critically explore the role of place branding,
specifically at the regional scale, as an instrument for the attainment of strategic spatial …

This opinion paper aims at suggesting a research agenda for contemporary place branding
by presenting developments, challenges and dynamics of the field based on meta-analysis …

The advent of new technologies has brought forth an incredible power to online users of
social media who may act as active contributors and co-creators of the tourism …

Cultural heritage, considered as a tool for sustainable tourism development and place
branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be …

The aim of this paper was to analyze the impact of Strategic Planning (SP) in city/regional
development, as well as to identify which strategies, in the context of planning, can be used …

Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the
city of Madrid in Spain. Regarding this, the aim of this paper is twofold: firstly, the project …

The purpose of this article is to discuss the development of a tourist brand in Kazakhstan,
taking into account the theoretical materials and relying on applied research. There is a …

The decline and shrinkage of rural areas due to urbanisation and migration flows has been
identified by the European Commission as one of the major megatrends that affect the future …

Creativity is strongly linked with the social and cultural dimensions of place defining new
forms of landscapes, mainly transformed and articulated through culture. The role of senses …

Revenue management (RM) practice has remained integral to hotel business operations. As
a key strategy in the hotel industry, RM has played a major role in driving revenue …