This dissertation focuses on understanding consumer behavior on online platforms in which consumers use the Internet and mobile applications (apps). The dissertation comprises two …
We study the impact of premium adoption on mHealth user engagement and its weight loss effectiveness. Our empirical analysis uses unique panel data from a popular mobile food …
Y Jiang, K Uetake, N Yang - Available at …, 2023 - canadiancentreforhealtheconomics …
We study the impact of premium adoption on mHealth user engagement dynamics with data from a popular mobile food and exercise tracking app. To estimate the causal effect of …