This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing …
MN Ningtyas, A Vania - Journal of Theory and Applied …, 2022 - repository.uin-malang.ac.id
Objective: This research aims to ascertain the influence and examine the function of materialism (centrality, success, and pleasure) on impulsive online purchasing using …
FAS Tupamahu, D Balik - Public Policy, 2020 - academia.edu
This study aims to (1) examine the effect of materialism on impulsive online purchases.(2) To examine the moderating effect of self-control on the relationship between materialism and …
FFM Rahim, HA Rahim - Int. J. Acad. Res. Bus. Soc. Sci, 2018 - academia.edu
The continuous activities of productions and consumptions can help the economic growth of a country. However, excessive spending by consumers who want to keep up with various …
CA Yüksel, F Eroğlu - Pazarlama ve Pazarlama Araştırmaları …, 2015 - pazarlama.org.tr
Compulsive buying, inability to control the purchasing behavior has been recently studied extensively; however, few studies have been conducted in Turkey. This paper intended to …
A Perveen, B Mehmood, MG Yasin - Pakistan Journal of …, 2017 - pjpr.scione.com
The present study aimed at investigating the role of gratitude and religiosity in relation with materialism and life satisfaction. A convenient sample was comprised of 230 Muslim …
The phenomenon of consumers' behavior in shopping as the effect of the Covid-19 pandemic from offline to online indirectly has an impact on the prevalence of the increasing …
This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard …
The following study is aimed at examination and analysis of the influence of hedonic and materialistic values on compulsive buying behaviour among Pakistani shoppers. The study …