Abstract purpose Value co-creation (VCC) recently displayed a significant increase in the
frequency of publications in business studies and social sciences. Our study objects to …

Purpose The identification of customer needs through relationship management and their
transformation into marketing innovation are two key processes in customer value creation …

Purpose The existing literature is fragmented across disciplines and does not provide a
holistic, comprehensive view on how value is created, deployed and captured. This paper …

The role of selling has become increasingly analytical and it is a central topic on senior
management's agenda in business markets. Still, sales strategy remains an under …

While the current literature generally assumes that implementing sustainable business
practices (SBPs) will lead to improved wellbeing and positive outcomes, relatively little …

Purpose The aim of this study was to identify interventions for and mechanisms of the digital
transformation of purchasing and supply management (PSM) processes. The digital …

The traditional B2B model can't meet the firm's marketing and customer relationship
management demands in the digital environment, and B2B and B2C separately is …

Providing new services to customers gives firms a competitive advantage in the market.
Consequently, firms strive to develop innovative service that delivers new value propositions …

In business-to-business (B2B) service organisations, unethical practices frequently lead to
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …

The ongoing digitalization of the economy is challenging the value creation process in
traditional business. In the mobility-related industry, the disruptive potential of Connected …