Integrity in higher education marketing and misleading claims in the university prospectus: what happened next… and is it enough?
J Bradley - International Journal for Educational Integrity, 2018 - Springer
In 2013 this journal published the paper 'Integrity in Higher Education Marketing: A typology
of misleading data-based claims in the university prospectus.'It argued that UK universities …
of misleading data-based claims in the university prospectus.'It argued that UK universities …