The success of modern businesses hinges on their capability to recognize and explore
emerging patterns in consumer behavior within the context of information technology (IT) …

Purpose Traditional payment systems based on cash and bank cards are being replaced by
new innovative formats. This research analyzes the success factors in the adoption by …

This study unpacks the relationship between engaging in entrepreneurial marketing
practices and firm performance under the moderating role of competitive intensity, in an …

This study aims to extend the link between online purchasability and consumers' actual
purchase behavior in the global product context by considering global companies' social …

The main purpose of this article is testing the factors that influence the use of the metaverse
for conferences/meetings, the moderating effects of human values and the gender, and the …

Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

This investigation delves into the influence of various forms of e-commerce—namely,
internet shopping, electronic banking, and mobile commerce—on the efficiency of the …

As digital transition processes occur at a high speed, new models and business
opportunities are emerging. One such phenomenon is the explosion of digital consumer …

Electronic commerce (EC) is becoming a popular platform for online retail shopping and
online payment, and it has become a new phenomenon of business transactions and …

Infectious COVID‐19 transformed the world overnight, freezing all physical activities and
forcing the majority toward online mode. Technology came up as a savior to alleviate the …