The purpose of this study is to contribute to the body of research on political brand identity by
specifically exploring political brand culture as a key element of political brand identity. Thus …

Do republican voters always care about financial security? Do democrat voters always want
care for immigrants? This research examines political ideology aspects over a period of …

Purpose This study aims, first, to understand consumers' perception of chefs as human
brands (ie study one). Second, tests were run to assess the validity of a new conceptual …

Climate change, which nowadays is frequently framed as climate crisis in order to highlight
the urgent need to take action to tackle it, has been studied extensively both in …

Developing a personal brand in the world of social media is a new trend. Existing literature
examines how professionals, actors, athletes, influencers can utilize social media platforms …

Abstract Following the Facebook-Cambridge Analytica scandal, the role that social media
advertising can play in the outcomes of major elections is increasingly evident. While …

Politics and the political process remains a complex, often controversial area of study.
Indeed, in order to simplify our understanding of political organisations, institutions, groups …

Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Understanding voters as consumers is a fundamental factor contributing to campaign
success. This study aims to investigate whether personal political brand characteristics …