We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Location-based advertising (LBA) allows the delivery of advertising messages to consumers
in places that are known for their particular high and positive advertising effect. While LBA is …

Purpose The purpose of this paper is to investigate the mechanism of building trust during
the transition from online payment to mobile payment, as well as to examine the effect of …

This study explores why hotels adopt mobile reservation systems; based on a technology-
organization-environment (TOE) framework, nine factors are hypothesized to explain hotels' …

This meta-analysis addresses two major issues of our time: the proliferation of technologies
and the aging of society. That is, we investigate how chronological age relates to technology …

Purpose The present study seeks to identify the salient mobile shopping (m-shopping)
service quality dimensions as perceived by mobile shoppers (m-shoppers) and examines …

This paper uses a bibliometric approach to examine the growth of and changes in the
Spatial Decision Support Systems (SDSS) field over the past three decades. Bibliographic …

With the proliferation of e-commerce, a large part of online shopping is attributed to impulse
buying. Hence, there is a particular necessity to understand impulse buying in the online …

Purpose This paper aims to examine consumers' behaviors toward personalized services
offered by branded mobile apps in the food service industry by applying privacy calculus …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …