People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Food, agriculture, and labeling, affecting the environment are well connected concepts, the
balance between them being determined not only by pedological and climatic factors or the …

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

The aim of this article is to determine whether the websites belonging to agri-food
cooperatives facilitate effective communication in an online environment and are adapted to …

Purpose This study aims to compare the relative importance of service quality (SQ),
customer satisfaction (CS) and positive emotional experiences (PEE) to determine which is …

Modern users demand control over their advertising experience and a sense of
empowerment throughout the communication process. In response, some platforms have …

Purpose The purpose of this study is to evaluate the factors related to the adoption of social
media by women entrepreneurial small businesses (ESBs). Design/methodology/approach …

Internet-enabled consumer devices are to be developed by the manufacturers. In this article,
we examine how the Internet of things (IoT) can support marketing activities, including …

Purpose The study sought to examine the influence of social media resources on export
performance and the role commitment and trust play in this relationship using an integrated …

Due to commercial information loss of efficacy, social media advertising introduced
skippable formats as an interactive function to attract customers. This empowerment of users …