S Banik - Journal of Retailing and Consumer Services, 2021 - Elsevier
Phygital retail experiences connect physical and digital worlds together to create unique experiences among customers. Despite the widespread uses and applications of phygital …
X Dai, AB Siddik, H Tian - Sustainability, 2022 - mdpi.com
This study aims to examine the impact of Corporate Social Responsibility (CSR) and Green Finance (GI) on the Environmental Performance (EP) of banking institutions in emerging …
S Wang, KKL Hall - Journal of Business Research, 2023 - Elsevier
Grounded in social exchange theory and service logic, this study investigates how customers' evaluations of service experiences and interactions with employees and the …
Purpose This study aims to examine the role of service customers' variety-seeking and engagement in driving their service switching intention. The authors also explore the …
JK Park, EP Hong, J Ahn, H Hyun - Journal of Retailing and Consumer …, 2023 - Elsevier
This study aims to understand the relationship between environmental consciousness and multidimensional (ie, cognition, affection, and activation aspects) of customer brand …
S Banik, FK Rabbanee - Journal of Consumer Behaviour, 2023 - Wiley Online Library
This research explores the effects of the DART model of value co‐creation on customer retention. To do so, the current research examines the moderating role of types of customer …
S Zeidan, N Itani - Central European Management Journal, 2020 - ceeol.com
Despite the popularity of employee engagement in the past decade, organizations acrossthe globe struggle with disengaged employees at work. The purpose of this paper is to …
T Rahman, YS Kim, M Noh, CK Lee - Service Business, 2020 - Springer
This study determines the influential factors responsible for social commerce adoption in an emerging economy. Our model combines constructs from social commerce constructs, social …