Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field
DR John, C Pechmann… - Journal of the Association …, 2024 - journals.uchicago.edu
Our special issue on young consumers introduces readers to a research area that has been
part of the consumer behavior field for over 50 years. We provide an overview of topics and …
part of the consumer behavior field for over 50 years. We provide an overview of topics and …