Political social media marketing: a systematic literature review and agenda for future research
We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …
exploring political marketing on social media. The systematic literature review delineates the …
The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?
Purpose This paper aims to uncover links, overlaps and influence flows across two
seemingly unrelated historical processes–the broadening of the marketing concept and the …
seemingly unrelated historical processes–the broadening of the marketing concept and the …
Social media in politics: how to drive engagement and strengthen relationships
Marketing researchers have devoted considerable attention to marketer-generated content
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …
Determinants of voters behaviour and voting intention: The mediating role of social media
The dominant media ideology argues that the successful application of social media
engagement in commercial marketing has the potential to influence customers buying …
engagement in commercial marketing has the potential to influence customers buying …
Political marketing communications in today's era: Putting people at the center
N Antoniades - Society, 2020 - Springer
Several studies have focused on the impact of the main communication tools on political
performance. However, little academic attention has been given to examine the influence of …
performance. However, little academic attention has been given to examine the influence of …
Does political issue matter in voting intention in Ghana? A political marketing perspective
Votersparticipation is considered fundamental in an electoral process. Yet almost half the
countries in the world have voter turnouts of (60–79) percent. To be able to predict and …
countries in the world have voter turnouts of (60–79) percent. To be able to predict and …
The impact of political brand relationship quality and brand engagement on voters' citizenship behaviour: Evidence from Indonesia
Abstract Research Aims: Recently, the usage of branding has become more popular in non-
traditional social markets such as politics due to decreasing political participation. This study …
traditional social markets such as politics due to decreasing political participation. This study …
Political marketing and social media influence on young voters in Ghana
JB Dankwah, K Mensah - SN Social Sciences, 2021 - Springer
As the political and media landscape becomes more complex, political parties and
candidates worldwide are continually exploring new ways and ideas to effectively …
candidates worldwide are continually exploring new ways and ideas to effectively …
[HTML][HTML] Assessing the Alignment of Brazilian Local Government Plans with the United Nations' Sustainable Development Goals
Government plans are crucial for strengthening democratic regimes by defining clear
policies and priorities, and by serving as essential channels of communication with voters …
policies and priorities, and by serving as essential channels of communication with voters …
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay
Karl Marx introduced Das Capital with a Latin phrase in its preface,“De te fabula narratur,”
which can be translated as “Of you the tale is told.” Das Capital is not a literary work, it is one …
which can be translated as “Of you the tale is told.” Das Capital is not a literary work, it is one …